ADVENTURE WORLD

AI Image Generation, Wall Mural Design, In Store Signage, POP Collateral

In 2025, Chuck E. Cheese expanded into creating an entirely new store concept called Adventure World, a reimagined adventure for kids focusing on active play. The store features a 3 story indoor playground structure, toddler area, interactive dance floor, and snack shop.

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For the first location in Arlington, TX, my teammates and I collaborated on the entire look and feel of the brand, including designing wall murals surrounding the entire store. I also created in store directional signage, POP collateral and social media graphics.

Throughout the development process, we also leveraged AI image generation tools such as OpenArt AI and Adobe Firefly to aid in concepting and execution for the first time at this scale for the company. 

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Organic Social Graphics